Samsung has finally reduced the price of its flagship Galaxy S24 Ultra in India, and it is now one of the most desirable premium phone deals of 2025. Priced at ₹1,29,999 initially, the Galaxy S24 Ultra now comes for as low as ₹71,999 under Samsung’s festive offer. This whopping ₹58,000 discount has generated fresh interest among techies, content creators, and mobile gamers who were earlier undecided.
In this post, we’ll dissect the new price, discuss the features that make the S24 Ultra a flagship device, and assist you in determining if now is the time to upgrade.
Samsung Galaxy S24 Ultra: New Price Breakdown
The new price of ₹71,999 is for the base model of Galaxy S24 Ultra with 12GB of RAM and 256GB of storage. Pricier models such as the 16GB of RAM and 1TB of storage model are also receiving deep discounts, especially during online sales like the Amazon Great Indian Festival and Flipkart Big Billion Days.
Other bank offers, exchange transactions, and no-cost EMI also make it more tempting. For instance, customers making purchases with certain credit cards can get up to ₹5,000 instant discount, and trade-in offers can lower the effective price another ₹10,000 based on what device is being traded in.
Why the Galaxy S24 Ultra Is Still a Flagship Beast
Despite newer models such as the Galaxy S25 in the offing, the S24 Ultra is still one of the most feature-laden and powerful smartphones out there. Here’s why:
1. DSL-Rivalling Camera System
The S24 Ultra comes equipped with a quad-camera system consisting of:
- 200MP primary sensor with optical image stabilization
- 50MP periscope lens with 5x optical zoom
- 12MP ultra-wide lens
- 10MP telephoto lens with 3x zoom
- 12MP selfie and video call camera
Samsung’s ProVisual Engine and AI enhancements deliver stunning low-light images, cinematic video features, and pro-level portrait modes. Whatever your vlog, photography, or social media creation profession, this camera package is designed to amaze.
2. Snapdragon 8 Gen 3 Performance
Under the hood, Galaxy S24 Ultra is powered by Qualcomm’s Snapdragon 8 Gen 3 processor, along with Adreno 740 GPU and LPDDR5X RAM. The duo delivers lightning-fast performance, effortless multi-tasking, and lag-free gaming.
From editing 4K videos to multitasking on heavy applications, S24 Ultra accomplishes it all with ease. It also features Samsung’s Galaxy AI functionalities such as Live Translate, Generative Edit, and Circle to Search that make it smarter and more intuitive than its previous versions.
3. Display That Dominates
The phone has a 6.8-inch Quad HD+ Dynamic AMOLED 2X display with 120Hz refresh rate and a maximum brightness of up to 2,600 nits. The display is protected by Gorilla Glass Armour that minimizes glare by as much as 75 percent, and it’s great for use outdoors.
During content viewing, gaming, or photo editing, the screen offers rich colors, rich blacks, and ultra-smooth visuals.
4. Battery and Charging
S24 Ultra comes equipped with a 5,000mAh battery that can charge wired at 45W and wirelessly at Qi. Real-world usage easily lasts more than a whole day even with heavy multitasking and refiring the camera.
Samsung’s adaptive battery and AI-driven power optimization ensure extended life and consistent performance over time.
5. Build Quality and Durability
The phone comes in a titanium body, IP68 dust and water resistance, and an advanced matte finish. It gives a premium feeling when you hold it and intended for every day wear and tear. S-Pen, now integral to the body, offers more functionality for note-taking, sketching, and detail-level editing.
Who Should Purchase the Galaxy S24 Ultra Now?
The price cut makes S24 Ultra a strong contender in various user segments:
- Content Creators: 200MP camera and AI editing software make it a great device for photography, video making, and social media content.
- Gamers: Snapdragon 8 Gen 3 and Adreno 740 GPU provide console-quality performance for mobile gaming.
- Business Professionals: S-Pen, multitasking features, and secure Knox platform cater to productivity and data safety requirements.
- Tech Enthusiasts: If you want flagship features without flagship prices, this deal is hard to pass up.
Comparison with Other Flagships
At ₹71,999, the Galaxy S24 Ultra beats a number of rivals:
| Smartphone | Price (Sept 2025) | Key Feature Highlights |
| Galaxy S24 Ultra | ₹71,999 | 200MP camera, Snapdragon 8 Gen 3, S-Pen |
| iPhone 15 Pro Max | ₹1,39,900 | A17 Pro chip, Dynamic Island, 5x zoom |
| OnePlus 12 Pro | ₹64,999 | Snapdragon 8 Gen 2, 100W charging |
| Google Pixel 8 Pro | ₹82,999 | Tensor G3, AI photo tools, clean Android |
The S24 Ultra has a superior camera setup and more flexible features compared to most competitors in its price range, particularly after the discount.
Future-Proofing and Software Updates
Samsung assures five years of OS updates and seven years of security patches to the S24 Ultra. It is already present on One UI 7 with Android 15 and entitled to Android 16 and later. This provides extended usage and availability of new features as they are released.
Final Verdict
Samsung Galaxy S24 Ultra’s price drop to ₹71,999 is a golden opportunity for those who want to own a top-of-the-line smartphone without the massive price tag. As the flagship in all aspects with its record-breaking camera features, lightning-fast performance, and premium construction, the S24 Ultra is an actual flagship.
Whether you’re transitioning from an older model Galaxy or switching from a competing brand, this holiday season deal makes the S24 Ultra one of the most intelligent premium tier purchases.
If you’ve been waiting for the right moment to spend on a powerhouse phone, this is it. The Galaxy S24 Ultra isn’t simply a smartphone—a statement.
