Apple’s latest flagship lineup, the iPhone 17 series, is officially available for pre-order in India, and the excitement is palpable. With four models to choose from—iPhone 17, 17 Pro, 17 Pro Max, and the ultra-slim iPhone 17 Air—Apple fans now have the opportunity to secure their devices ahead of the official release on September 19. The pre-order window opened at 5:30 PM IST on September 12 across Apple’s online store, retail outlets, and partner platforms.
Whether you’re upgrading from an older iPhone or switching from another brand, the iPhone 17 series offers compelling features, new designs, and attractive launch offers that make pre-ordering a smart move. Here’s a complete breakdown of how to pre-order, pricing details, available offers, and what makes this year’s iPhones stand out.
Where and How to Pre-Order Your New iPhone 17
Apple has made the pre-order process seamless across multiple platforms. You can book your new device through:
- Apple Online Store (apple.com/in)
- Apple Store app
- Apple retail outlets in metro cities like Delhi, Mumbai, Bengaluru, and Pune
- Authorized resellers such as Imagine, Unicorn, and Aptronix
- Partner platforms including Amazon, Flipkart, Croma, Reliance Digital, and Vijay Sales
To pre-order online, simply log in with your Apple ID, select your preferred model, choose the storage and color variant, add the device to your cart, and proceed to checkout. Payment options include UPI, debit and credit cards, and EMI plans. Once the order is confirmed, you’ll receive a delivery estimate or pickup details depending on your location.
Pricing Across Models
Apple has introduced a range of storage options and color variants across the iPhone 17 lineup. Here’s a quick look at the pricing in India:
iPhone 17
- 256GB: ₹82,900
- 512GB: ₹1,02,900
iPhone 17 Air
- 256GB: ₹1,19,900
- 512GB: ₹1,39,900
- 1TB: ₹1,59,900
iPhone 17 Pro
- 256GB: ₹1,34,900
- 512GB: ₹1,54,900
- 1TB: ₹1,74,900
iPhone 17 Pro Max
- 256GB: ₹1,49,900
- 512GB: ₹1,69,900
- 1TB: ₹1,89,900
- 2TB: ₹2,29,900
The base model now starts with 256GB storage, which is a welcome upgrade over previous models. The Pro and Pro Max variants offer up to 2TB storage, catering to power users and content creators.
Color Options
Apple has refreshed its color palette for the iPhone 17 series:
- iPhone 17: Lavender, Sage, Mist Blue, White, Black
- iPhone 17 Air: Sky Blue, Light Gold, Cloud White, Space Black
- iPhone 17 Pro and Pro Max: Silver, Deep Blue, Cosmic Orange
These new shades add a touch of elegance and personalization, allowing users to pick a device that matches their style.
Launch Offers and Benefits
Apple and its retail partners are offering several launch benefits to make the pre-order experience more rewarding:
- Up to ₹5,000 instant cashback on select credit cards (Axis Bank, ICICI Bank, American Express)
- Up to 6 months No Cost EMI on Apple Online Store
- Exchange bonus of up to ₹64,000 depending on the condition and model of your old phone
- Free 3-month subscriptions to Apple TV+, Apple Music, and Apple Arcade
- Exclusive accessory discounts and bundle offers at select resellers
Imagine by Ample, one of Apple’s premium partners, has launched a pre-booking campaign offering assured benefits worth ₹17,000 from brands like Bose, LEGO, Asics, and Marshall. Customers can also participate in daily challenges through the More Portal to win prizes worth up to ₹11 lakhs, including AirPods, diamond studs, and a Maldives getaway.
Why Pre-Order Matters
Pre-ordering is not just about getting the phone early. It’s also about securing your preferred model and configuration before stock runs out. Historically, the Pro Max and high-storage variants tend to sell out quickly, especially in offline markets where demand often leads to inflated pricing.
By pre-ordering, you avoid the risk of paying a premium or waiting weeks for restocks. You also get access to launch-day delivery, trade-in options, and exclusive offers that may not be available once open sales begin.
What’s New in the iPhone 17 Series
Apple has packed significant upgrades into the iPhone 17 lineup. All models now feature ProMotion displays with up to 3,000 nits peak brightness, making them ideal for outdoor use and HDR content. The base iPhone 17 gets a 6.3-inch always-on display and a new A19 chip that improves graphics and battery efficiency.
The iPhone 17 Air is the slimmest iPhone ever, with a titanium build and a 6.5-inch ProMotion display. It runs on the A19 Pro chip and includes a new modem for faster connectivity and lower power consumption.
The Pro and Pro Max models feature Super Retina XDR displays, vapour chamber cooling systems, and triple 48MP rear cameras with 8x optical zoom. These devices are designed for high-performance tasks, photography, and video production.
All models ship with iOS 26, which introduces AI-powered features like live translation, smarter call screening, and enhanced image recognition.
Delivery Timeline
Apple will begin shipping the iPhone 17 series on September 19. Customers who pre-order early will receive their devices on launch day, either via home delivery or in-store pickup. Retail partners are also offering day-one delivery assurance, ensuring that buyers get their phones without delays.
Final Thoughts
The iPhone 17 series marks a significant leap in Apple’s smartphone evolution, and the pre-order window gives Indian consumers a chance to be among the first to experience it. With upgraded displays, powerful new chips, and thoughtful design changes, the lineup caters to a wide range of users—from casual consumers to creative professionals.
Pre-ordering not only guarantees early access but also unlocks a host of benefits, from cashback and EMI plans to exclusive gifts and trade-in bonuses. Whether you’re eyeing the sleek Air or the powerhouse Pro Max, now is the time to make your move.
Apple has made the process simple, accessible, and rewarding. So if you’re ready to upgrade, head to your preferred platform and secure your iPhone 17 today.
