Apple’s latest flagship devices, the iPhone 17 Pro and iPhone Air, have been at the center of a brewing scandal not even a week since they were launched. Reporting on scratches and scuff marks on demonstration models in the stores has led to mass outrage in social media platforms, with users labeling the trend as “scratchgate.” Apple has since responded to the issues, but questions surrounding the build quality of its new aluminum design remain at the top of tech talk.
Scratches or Surface Transfer: Apple’s Explanation
Apple says the spots appearing on iPhone 17 Pro and iPhone Air models in stores are not scratches. The company blames the discoloration on material transfer from worn-out MagSafe display stands used in the store. Apple explained that such spots simply requires proper cleaning and do not reflect a defect in the build quality of the device.
Bloomberg initially pointed out the problem, citing that darker color options such as Deep Blue and Space Black were developing visible wear within days of being on display. Apple has since validated that it is replacing the damaged MagSafe stands in Apple Stores and partner retailers to avoid further issues.
Although Apple’s response speaks to the marks on the rear of the devices, it doesn’t comprehensively address issues with the strength of the iPhone 17 Pro’s camera hump. YouTuber JerryRigEverything did a scratch test and discovered the thickenings around the camera plateau are especially prone to scratching. Coins and keys were capable of chipping away at the anodized finish, leaving the aluminum underneath bare.
Apple stood by its anodizing process, saying it’s industry standard and is very resilient. The company did concede that minor abrasions can result from normal use. The rough edges around the camera bump, unlike the rounded ones found on earlier models, seem to wear off more easily.
Shift from Titanium to Aluminum Sparks Debate
The iPhone 17 Pro marks Apple’s return to aluminum build following the use of titanium frames in the iPhone 16 Pro series. Sure, aluminum has benefits like improved heat dissipation and reduced weight. But compared to titanium, it’s less scratch-resistant by nature. This change has necessitated many to wonder if the sacrifice was worthwhile, considering the new premium pricing of the models.
Apple has insisted that the anodized aluminum of the iPhone 17 Pro is of the same type as used in MacBooks and older iPhones, but even with this reassurance, the sight of demo units with visible scratches has put into question the durability of the new look in real-life usage.
Social Media Responds to Scratchgate
The scratchgate scandal has gained widespread social media attention very rapidly. There are posts with images and videos of iPhone 17 Pro and Air units with scratches, promoting speculation regarding build quality and durability over the life of the phone. Some people on social media are saying that even normal handling would cause discernible defects, while others are saying that the whole thing is being overhyped.
Apple enthusiasts and critics alike are opining, many calling for clearer communication from the company. The controversy has also brought into play the role of using protective cases and screen guards, particularly on high-end devices.
Impact on Consumer Confidence
For a phone that begins at more than one lakh rupees in India, initial concerns about durability are not difficult to ignore. The iPhone 17 Pro and Air are premium devices, and customers have high expectations for build quality. The scratchgate controversy, even if it is confined to demo devices, can potentially impact consumer confidence and buying decisions.
There have been reports of greater inquiry from retailers regarding the problem. Some consumers are choosing to wait until there is more clarification on the issue before making their purchase. Apple’s quick action and promise to replace defective display stands could serve to lessen the blow, but the furore has already left its mark on the launch story.
What Buyers Should Know
If you are thinking of buying the iPhone 17 Pro or Air, you should know the kind of scratches being reported. Apple maintains that scratches on demo units are removable but not permanent. The camera bump and edges, however, will probably be susceptible to minor abrasions with use.
A protective case and avoiding hard surface contact can protect the finish. Consumers also need to exercise care when putting the phone down on rough tables or storing it near keys and coins.
