Vivo’s highly-awaited Vivo Y31 series India launch has lit up the mid-range market. Unveiled on September 15, 2025, the new range introduces two 5G-capable variants—the Vivo Y31 and Y31 Pro—aimed at customers who want hardy durability without shelling out too much. With military-grade build quality, high-refresh screen, and endurance-limiting battery life, the Vivo Y31 series created a buzz right off the bat through Google search patterns, YouTube unboxing content, and Instagram technology posts.
Durable Build to Endure
The heart of the Vivo Y31 series launch lies in its sturdy build that complies with IP68 and IP69 standards. Y31 phones both resist dust, survive water immersion, and survive high-pressure jet spraying. Vivo went so far as to put these phones through MIL-STD-810H tests for shock, vibration, and intense heat of up to 55°C. Whether you’re on a construction site or headed out for a hike, the Y31 series promises the kind of drop and splash resistance rarely seen in this price bracket.
Immersive 6.68-Inch 120 Hz Display
The Vivo Y31 and Y31 Pro both feature a 6.68-inch IPS LCD panel with a silky-smooth 120 Hz refresh rate. With 720 × 1608 resolution and 1,000-nit peak brightness, the screen remains vibrant even under harsh sunlight. Vivo’s Guardian Glass protection provides an additional layer of scratch resistance for daily commuters and outdoor enthusiasts. Scrolling Instagram Stories or playing Call of Duty Mobile, the speed touch sampling and smooth animations make every swipe more responsive.
Responsive Snapdragon 4 Gen 2 Performance
Behind the scenes, the Vivo Y31 series launch highlighted Qualcomm’s Snapdragon 4 Gen 2 chipset based on a 4 nm process. The octa-core CPU combines two Cortex-A78 performance cores at 2.2 GHz with six Cortex-A55 efficiency cores at 1.95 GHz, backed by an Adreno 613 GPU. In hands-on demos, both models handled multitasking, video calls, and popular esports titles without noticeable lag. With RAM options up to 8 GB and UFS 2.2 storage up to 256 GB (expandable via microSD), the Y31 series keeps apps and games loading swiftly.
Marathon-Grade 6,500 mAh Battery
Battery life was a highlight feature at the time of the Vivo Y31 series launch. A huge 6,500 mAh cell makes the phone last longer than two days of general mixed usage—streaming, social media, and light gaming—on a single charge. When you must recharge, 44 W Smart FlashCharge injects about 50 percent juice in about 38 minutes. Early adopters on YouTube and Instagram have already praised this combination of endurance and quick charging as a budget-friendly game-changer.
AI-Powered Dual-Camera System
The camera got an upgrade in the launch presentation. The Y31 variants both feature a 50 MP main sensor with an f/1.8 aperture, taking high-resolution daylight photos with plenty of color. An 8 MP portrait lens provides depth effects for flattering portraits, and real-time AI scene optimization provides balanced exposure in all shooting conditions. The 16 MP front-facing camera takes care of wide-angle group selfies and sharp video calls, with AI beauty filters built right in for instant touch-ups before you post on social feeds.
Clean Software on Android 15
Vivo launched Funtouch OS 15 based on Android 15, with two OS upgrades and three years of security patches promised. The OS adds an always-on screen with customizable widgets, seamless gesture navigation, and an AI-learned Smart Slide menu of your most used apps. Real-time alerts for camera, microphone, and location access further emphasize user privacy—a trending search query among privacy-oriented consumers.
Competitive Pricing and Pre-Order Offers
Vivo has placed the Y31 series to dominate the sub-₹17,000 segment. The entry-level Vivo Y31 with 4 GB RAM and 128 GB of storage costs ₹14,999, while the premium Vivo Y31 Pro with 8 GB RAM and 256 GB of storage costs ₹16,499. Early bird pre-book benefits comprise up to 10 percent cashback on banks, zero-interest EMI choices, and bundled OTT subscriptions. These launch deals generated traffic on Flipkart, Amazon, and Vivo India’s official store.
Availability Across Channels
The sales start from September 20, 2025, with online and offline availability. Buyers are given the option of Rose Red and Diamond Green finishes—both created to highlight the series’ tough look. Extensive reach through top retail partners and e-commerce channels means that the Vivo Y31 series launch gets to tech-savvy individuals and normal users as well.
Standing Out in a Crowded Market
Against the crowded field of mid-range 5G rivals—from Xiaomi Redmi Note series to Realme’s low-cost flagships—the Vivo Y31 series launch stood out by bringing together long-lasting battery life, high-refresh screens, and military-grade construction. Sure, rivals offer higher megapixels or higher-speed chipsets, but few bring this package of features, software updates, and affordability in one convenient package.
Final Thoughts
The Vivo Y31 series India launch highlights Vivo’s initiative to make cutting-edge smartphone features more accessible. By providing a toughened body, immersive 120 Hz screen, stable 5G connectivity, and endurance battery life—all within ₹17,000—Vivo has set a new benchmark for value-conscious buyers. As YouTube unboxing videos, durability tests, and sample reels of camera shots remain hot on YouTube and Instagram, Vivo Y31 series will rule conversations and searches well into the latter half of 2025.
