Nothing’s announcement that the Phone 3 will be produced locally at its Chennai manufacturing facility marks a significant milestone. The Chennai plant currently employs over 500 people, with an impressive 95% of the workforce being women—showcasing the company’s commitment to inclusive employment and skill development in the region.
Akis Evangelidis, Co-Founder and India President of Nothing, emphasized the importance of India for the brand:
“India has been an important market for us ever since the very beginning of Nothing. Every one of our smartphones has been manufactured here — and Phone (3) proudly joins that list. As we accelerate our growth here, we’re doubling down on our investment in local manufacturing, talent, and innovation — fully aligned with the Make in India vision.”
This statement underscores how Nothing is aligning its global ambitions with India’s national initiatives, particularly the Make in India program that encourages local manufacturing and technological innovation.
Why Manufacture the Nothing Phone 3 in India?
Several factors make India an ideal location for manufacturing the Nothing Phone 3:
1. Growing Manufacturing Expertise
India’s manufacturing ecosystem has matured significantly, with advanced assembly lines and a skilled workforce capable of handling complex products. Nothing’s signature transparent and translucent design, which demands meticulous attention to detail, is a testament to the country’s rising manufacturing standards.
2. Supply Chain Efficiency and Market Responsiveness
Local production shortens lead times, reduces logistics costs, and allows the company to respond swiftly to market demand. This agility is crucial in the competitive Indian smartphone landscape, where consumer preferences evolve rapidly.
3. Job Creation and Economic Impact
By employing over 500 workers in Chennai, Nothing contributes to local employment and skills development. The fact that 95% of these employees are women highlights the company’s role in empowering women in tech manufacturing sectors.
4. Supporting India’s Tech Ecosystem
Manufacturing in India strengthens the country’s position as a hub for high-quality technological innovation. Nothing’s investment signals confidence in India’s ability to support cutting-edge product development and production.
Nothing’s Manufacturing Journey in India So Far
The Phone 3 is not Nothing’s first product to be made in India. The company has been manufacturing its devices locally since its inception, including:
- Nothing Phone 2
- Nothing Phone 3a Series
- Wireless Earphones and Audio Products
This consistent local manufacturing approach has helped Nothing build a robust supply chain and deepen its understanding of the Indian market.
What to Expect from the Nothing Phone 3?
While complete specifications remain under wraps, Nothing has teased some exciting features that position the Phone 3 as a true flagship:
- Design Innovation: The Phone 3 may replace the iconic Glyph LED lights with a new dot matrix display on the back, offering a fresh take on the brand’s signature visual identity
- Hardware and Performance: It is expected to feature Qualcomm’s latest Snapdragon 8 Elite processor, placing it firmly in the high-end performance bracket alongside competitors like Samsung Galaxy S25 and OnePlus 13
- Camera and Software: Nothing has hinted that cameras and software will be a major focus, promising advanced photography capabilities and AI-driven features
- Price Range: The Phone 3 is anticipated to be priced between ₹55,000 and ₹65,000 in India, reflecting its flagship status while remaining competitive
Strengthening Customer Support and Retail Presence
Nothing’s commitment to India goes beyond manufacturing. The company has expanded its after-sales support network significantly:
- Five exclusive service centers in Bengaluru, Delhi, Mumbai, Hyderabad, and Chennai.
- Over 330 authorized service centers nationwide, with 20 priority desks and plans for further expansion.
- Retail presence has grown from 2,000 stores last year to 10,000 stores today, making Nothing products more accessible across the country.
This comprehensive support infrastructure ensures that Indian consumers receive timely service and assistance, boosting confidence in the brand.
The Bigger Picture: Nothing’s Vision for India
Nothing’s strategy in India reflects a broader vision of integrating global design excellence with local manufacturing prowess. Designed in London and built in India, the Phone 3 symbolizes this synergy.
The company has already sold over 10 million devices across its smartphone, audio, and wearable categories, generating cumulative revenue exceeding $1 billion. The Phone 3 launch, backed by local production, is expected to accelerate this growth trajectory.
What “Made in India” Means for Nothing Phone 3 Buyers
The announcement that the Nothing Phone 3 will be manufactured in India is much more than a marketing statement. It highlights India’s emergence as a global manufacturing powerhouse capable of producing premium, design-centric technology products. For Indian consumers, it means:
- Faster availability and better pricing due to reduced import costs.
- Enhanced product quality supported by local expertise.
- Stronger after-sales support and service networks.
- A sense of pride in owning a globally designed but locally made flagship smartphone.
As Nothing prepares to launch the Phone 3 on July 1, anticipation is high—not just for the phone’s features but also for what it represents in terms of India’s growing role in the global tech manufacturing landscape.
