London-based consumer tech brand Nothing is set to open its first flagship retail store in India later this year, marking a significant milestone in its journey to deepen its presence in one of the world’s fastest-growing technology markets. Co-founder and India President Akis Evangelidis confirmed the news following his meeting with Prime Minister Narendra Modi at the Economic Times World Leaders Forum 2025. The announcement comes at a time when India is rapidly emerging as a global hub for electronics manufacturing, innovation, and consumer adoption.
This flagship store will be their first exclusive offline retail outlet in the country, designed to offer customers a hands-on experience with its products, including the latest Nothing Phone (3), CMF accessories, and future launches. The move mirrors the retail strategies of tech giants like Apple and Samsung, who have already established premium storefronts in major Indian cities to strengthen brand visibility and customer engagement.
A Strategic Expansion into India’s Retail Landscape
India has been a key market for Nothing since its inception. The company already manufactures its smartphones locally, including the Nothing Phone (3), which is not only sold domestically but also exported to global markets. By opening a flagship store, Nothing is signaling its long-term commitment to India—not just as a manufacturing base, but as a strategic consumer market.
The store is expected to be located in one of India’s metro cities, likely Mumbai, Delhi NCR, or Bengaluru, where tech-savvy consumers and premium retail infrastructure converge. While the exact location and launch date remain under wraps, the store is anticipated to reflect Nothing’s minimalist design philosophy and offer an immersive brand experience.
Customers will be able to explore Nothing’s product ecosystem in person, interact with trained staff, and receive personalized support. The store will also serve as a launchpad for new devices, limited-edition drops, and community events, helping build a stronger emotional connection between the brand and its Indian audience.
CMF by Nothing: Anchoring Operations in India
Alongside the flagship store announcement, Evangelidis revealed that CMF, Nothing’s sub-brand focused on affordable design-led tech, will be establishing its global headquarters in India. This move further cements India’s role in Nothing’s global strategy. CMF has already shifted its marketing operations to Gurgaon and is actively recruiting local talent to lead its expansion.
CMF’s product lineup, including the CMF Phone 2 and CMF Buds Pro, has been well received in India, thanks to its competitive pricing and distinctive design language. By anchoring its operations in India, CMF aims to tap into the country’s rich pool of engineering and design talent while staying close to its most enthusiastic customer base.
This dual-pronged approach—premium retail presence through Nothing and mass-market engagement via CMF—positions the company to serve both ends of the consumer spectrum. It also allows Nothing to experiment with retail formats, pricing strategies, and product launches tailored specifically for Indian consumers.
Reinventing the Retail Experience
Nothing’s flagship store is expected to go beyond traditional retail. Drawing inspiration from its London Store Soho, the Indian outlet will likely feature interactive displays, modular product showcases, and digital installations that reflect the brand’s ethos of transparency and simplicity.
The store will be a space not just for transactions, but for storytelling. Visitors can expect curated zones that highlight the design process behind Nothing’s products, live demos of the Glyph Interface, and perhaps even workshops or community meetups. This experiential approach is designed to foster brand loyalty and differentiate Nothing from competitors who rely heavily on online channels.
In an era where e-commerce dominates, Nothing’s decision to invest in physical retail underscores the importance of tactile engagement—especially for a brand that prides itself on design and user experience. The store will also serve as a feedback loop, allowing the company to gather insights directly from users and refine its offerings accordingly.
India’s Role in the Global Tech Narrative
Evangelidis’s remarks during the announcement reflect a broader sentiment: India is no longer just a market—it’s a driver of global tech innovation. With initiatives like “Make in India” and increasing investments in digital infrastructure, the country is attracting attention from global brands looking to scale efficiently and sustainably.
Nothing’s expansion aligns with this narrative. By manufacturing in India, exporting globally, and now building retail and operational infrastructure locally, the company is positioning itself as a brand that builds from India for the world. This approach not only reduces costs and improves supply chain agility but also resonates with Indian consumers who value brands that invest in the local ecosystem.
The flagship store and CMF headquarters are just the beginning. Evangelidis hinted at more developments in the pipeline, suggesting that Nothing’s India strategy will continue to evolve with new product categories, partnerships, and community initiatives.
A New Chapter for Nothing in India
The opening of Nothing’s first flagship store in India marks a new chapter in the brand’s journey. It’s a move that blends ambition with authenticity, reflecting the company’s desire to be more than just another smartphone brand. By creating spaces where consumers can engage, explore, and connect, Nothing is building a foundation for long-term relevance in a competitive market.
As the store prepares to open its doors, anticipation is building among fans and tech enthusiasts. Whether it’s the allure of the Glyph Interface, the promise of CMF’s design-forward accessories, or the excitement of being part of a growing community, Nothing’s retail debut is poised to make a lasting impression.
In a landscape dominated by specs and price wars, Nothing is betting on experience, design, and storytelling. And with India at the heart of its strategy, the brand is not just entering a market—it’s embracing a movement.
