Apple is set to open its fourth official retail store in India on September 4, 2025, and this time, the spotlight is on Pune. Located in the upscale Koregaon Park neighborhood, the new store—named Apple Koregaon Park—marks a significant milestone in Apple’s expanding footprint across the country. Following successful launches in Mumbai, Delhi, and Bengaluru, the Pune store is part of Apple’s aggressive retail strategy aimed at deepening its connection with Indian consumers.
The timing couldn’t be more strategic. With the iPhone 17 series launch just around the corner, Apple’s presence in Pune is expected to boost brand visibility and provide customers with direct access to the latest products, services, and experiences. The store opening also reflects Apple’s growing confidence in India as a key market, both for retail and manufacturing.
A Store Designed to Inspire
Apple Koregaon Park is more than just a place to buy devices—it’s a destination designed to inspire creativity and foster community. The store features Apple’s signature architectural style, with clean lines, expansive glass panels, and a spacious layout that invites exploration. The exterior is adorned with peacock feather-inspired artwork, a nod to India’s national bird and a continuation of the design theme seen in Apple’s Mumbai and Delhi stores.
Inside, customers will find the full lineup of Apple products, including the latest iPhones, iPads, MacBooks, Apple Watches, and accessories. The store is staffed by a team of Specialists, Creatives, Geniuses, and dedicated Business Experts, all trained to offer personalized support and guidance. Whether you’re setting up a new device, troubleshooting an issue, or exploring creative tools, the Apple team is equipped to help.
Today at Apple: Learning and Creativity
One of the most exciting features of Apple Koregaon Park is the inclusion of Today at Apple sessions. These free, hands-on workshops are designed to help users unlock the full potential of their devices. Led by Apple Creatives, the sessions cover a wide range of topics including photography, music production, coding, and digital art.
For Pune’s vibrant community of students, artists, and entrepreneurs, Today at Apple offers a unique opportunity to learn, collaborate, and grow. The sessions are open to all and are tailored to different skill levels, making them accessible whether you’re a beginner or a seasoned creator.
Personalized Shopping and Support
Apple Koregaon Park will also offer services like Shop with a Specialist over Video and in-store appointments through the Apple Store app. These features allow customers to receive personalized recommendations and support, whether they’re shopping remotely or visiting the store in person.
The Genius Bar remains a cornerstone of Apple’s retail experience, providing expert technical support for hardware and software issues. Customers can book appointments for repairs, diagnostics, and consultations, ensuring that help is always within reach.
A Cultural Touchpoint
Apple’s Pune store is not just a retail outlet—it’s a cultural touchpoint that reflects the city’s unique identity. Ahead of the launch, Apple released exclusive wallpapers and curated Apple Music playlists inspired by Pune’s local sounds and aesthetics. These digital offerings celebrate the city’s rich heritage and contemporary vibe, creating a deeper emotional connection with the community.
The store’s location in Koregaon Park is symbolic as well. Known for its blend of tradition and modernity, the area is home to art galleries, cafes, boutiques, and tech startups. Apple’s presence here aligns perfectly with the neighborhood’s ethos, adding a global dimension to its local charm.
Expanding India’s Retail Landscape
Apple Koregaon Park is part of a broader retail expansion plan that includes new stores in Bengaluru, Mumbai, and Noida. The Pune store follows the opening of Apple Hebbal in Bengaluru on September 2, making this one of Apple’s most concentrated retail pushes in India to date.
The first two stores—Apple BKC in Mumbai and Apple Saket in Delhi—reportedly generated ₹800 crore in their first year, underscoring the strong demand for premium retail experiences. With Pune now joining the lineup, Apple is poised to tap into a new demographic of tech-savvy consumers.
India’s growing middle class, increasing smartphone penetration, and rising demand for premium devices make it a fertile ground for Apple’s retail ambitions. The company’s decision to invest in physical stores reflects its commitment to long-term growth in the region.
Manufacturing and Market Synergy
Apple’s retail expansion in India is complemented by its growing manufacturing presence. All models of the upcoming iPhone 17 series, including the Pro variants, are set to be assembled in India from launch. This marks the first time Apple will produce every new iPhone variant domestically, signaling a major shift in its global supply chain strategy.
The synergy between manufacturing and retail allows Apple to streamline operations, reduce costs, and respond more quickly to market demands. It also aligns with the Indian government’s push for local production and job creation, making Apple a key player in the country’s tech ecosystem.
Opening Day Expectations
While Apple CEO Tim Cook is not expected to attend the Pune launch due to the upcoming iPhone event, other senior executives are likely to be present. The opening day is expected to feature live demos, interactive sessions, and exclusive merchandise, creating a festive atmosphere for visitors.
Customers can expect early access to new products, personalized setup assistance, and the chance to engage with Apple’s creative community. The store will officially open its doors at 1 PM on September 4, and footfall is expected to be high, given the buzz surrounding the launch.
Final Thoughts
Apple Koregaon Park is more than just a new store—it’s a statement of intent. It reflects Apple’s belief in India’s potential and its desire to build deeper relationships with Indian consumers. By combining world-class design, personalized service, and cultural relevance, the store sets a new benchmark for retail experiences in the country.
As Apple continues to expand its presence, both in retail and manufacturing, Pune’s Koregaon Park store stands as a symbol of innovation, connection, and growth. It’s not just about selling devices—it’s about creating spaces where technology meets creativity, and where customers feel truly at home.
Whether you’re a longtime Apple user or someone exploring the ecosystem for the first time, Apple Koregaon Park promises an experience that’s as enriching as it is exciting. The future of retail in India just got a little brighter.
