Ready to build a makeup bag that looks good and does good? You’re in the right place. The demand for ethical, cruelty-free makeup in India is booming, and thankfully, we now have incredible homegrown brands that prove you don’t have to compromise on quality, color, or performance to stand against animal testing.
This curated list for 2025 features the top vegan and cruelty-free beauty brands that are kind to your skin, the planet, and our animal friends. Let’s explore the brands that let you glow with a clear conscience.
The Top 10 Cruelty-Free Makeup Brands in India for a Guilt-Free Glow
1. Plum Goodness
A true pioneer in the Indian cruelty-free beauty space, Plum is 100% vegan and passionately committed to being “goodness made delicious.” Their products are effective, fragrant, and widely loved.
- Must-Try Heroes: The Plum NaturStudio All-Day-Wear Kohl is a cult-favorite for its intense pigment, and their Green Tea Range is perfect for oily, acne-prone skin.
- Search For: “Plum vegan makeup India”, “Plum cruelty-free kajal”
2. Disguise Cosmetics
Born from a scientific ethos, Disguise is a leader in clean, conscious color cosmetics. They are proudly vegan, use biodegradable packaging, and their formulas are a dream to apply.
- Must-Try Heroes: Their Velvet Matte Lipsticks are incredibly pigmented and non-drying, while the Blend Perfector Foundation Stick offers buildable, skin-like coverage.
- Search For: “Disguise Cosmetics vegan lipstick”, “best vegan foundation in India”
3. Earth Rhythm
For the eco-warrior who loves a dewy finish, Earth Rhythm is your go-to. This brand masterfully blends science with sustainability, offering multitasking products in recyclable packaging.
- Must-Try Heroes: The Lip & Cheek Tint for a natural flush and the Dewy Glow Serum Foundation for a “your skin but better” look.
- Search For: “Earth Rhythm cruelty-free makeup”, “vegan lip and cheek tint India”
4. Just Herbs
If you believe in the power of nature, Just Herbs is for you. This brand infuses authentic Ayurvedic principles into its cruelty-free and herbal makeup, creating products that care for your skin while adding color.
- Must-Try Heroes: The Ayurvedic BB Cream for light coverage and skincare benefits, and the beautifully packaged Lipstick Micro-Mini Kits to try multiple shades.
- Search For: “Just Herbs Ayurvedic makeup”, “herbal vegan lipstick India”
5. Forest Essentials
A symbol of luxurious Ayurveda, Forest Essentials brings its exquisite, slow-living philosophy to makeup. Their offerings are vegan-friendly, cruelty-free, and feel like a spa treatment for your face.
- Must-Try Heroes: The Tinted Lip Serum provides a wash of color with intense nourishment, and the Liquid Highlighter gives a sophisticated, non-glittery glow.
- Search For: “Forest Essentials vegan makeup”, “luxury Ayurvedic cosmetics India”
6. Ruby’s Organics
As India’s first certified organic makeup brand, Ruby’s Organics is a pure powerhouse. Their products are infused with botanical oils, making them a treat for sensitive skin.
- Must-Try Heroes: The Cream Blush blends seamlessly, and the Skin Tint Foundation offers lightweight, breathable coverage.
- Search For: “Ruby’s Organics organic makeup”, “clean beauty brands India”
7. Faces Canada
A household name that’s both accessible and ethical! Faces Canada is PETA-certified cruelty-free, making it a fantastic option for students and professionals looking for long-wearing, affordable makeup.
- Must-Try Heroes: The Weightless Matte Lipstick and the MagnetEyes Kajal for its incredible staying power.
- Search For: “Faces Canada cruelty-free”, “affordable vegan makeup India”
8. MyGlamm
For high-impact glam that aligns with your values, MyGlamm delivers. This brand is cruelty-free and often infuses its makeup with popular skincare actives.
- Must-Try Heroes: The POSE HD Foundation Stick for easy application and the Manish Malhotra lip duos for a classic and a trendy shade in one.
- Search For: “MyGlamm vegan products”, “cruelty-free drugstore makeup India”
9. Kay Beauty
Co-created by Katrina Kaif, Kay Beauty has taken the market by storm with its high-quality, cruelty-free formulas designed specifically for Indian skin tones. It’s all about “makeup that cares.”
- Must-Try Heroes: The Matte Drama Lipstick is comfortable and vibrant, and the Liquid Eyeliner offers a precise, jet-black line.
- Search For: “Kay Beauty cruelty-free”, “Katrina Kaif makeup brand”
10. Colorbar
A classic favorite that has officially joined the ethical beauty movement! Colorbar is now PETA-certified cruelty-free, so you can shop their extensive range of high-pigment products with peace of mind.
- Must-Try Heroes: The Velvet Matte Lipstick range and the Perfect Match Primer for a flawless base.
- Search For: “Colorbar cruelty-free cosmetics”, “best Colorbar lipsticks”
Your Starter Guide to a Conscious Beauty Routine
Transitioning to cruelty-free and vegan beauty is easier than you think. Here’s how to start:
- Look for the Logo: Trust certifications like PETA’s “Beauty Without Bunnies” or the Leaping Bunny logo. These are your easiest guarantees.
- Decode the Ingredients: Some “cruelty-free” products may still contain animal-derived ingredients. Watch for carmine (red pigment from beetles), beeswax, and lanolin if you’re going fully vegan.
- Support Indian Brands: The Indian cruelty-free beauty scene is vibrant and innovative. By choosing homegrown brands, you’re supporting local economies and sustainable practices.
The Final Touch: Beauty with a Heart
Choosing cruelty-free makeup in India is a powerful way to align your beauty routine with your values. It’s a statement that compassion is always in style. With this list of fantastic brands, you have everything you need to create a stunning, ethical, and effective makeup collection.
Your most beautiful look will always be the one that reflects a kind heart. Now go out and glow, guilt-free!
