In a rare but welcome move, NVIDIA has officially reduced the prices of select RTX 50-series graphics cards across Europe. This marks the first significant price adjustment since the launch of the Blackwell-based GPUs earlier this year. While the cuts are modest, ranging from 9 to 10 percent, they signal a shift in NVIDIA’s pricing strategy and offer a glimmer of hope for gamers, creators, and PC builders who have been grappling with inflated GPU costs for years.
Let’s break down the details of the price cuts, explore the reasons behind them, and assess what this means for the European tech market.
Which RTX 50-Series Cards Got Cheaper?
The price reductions apply to three key models in the RTX 50 lineup:
- RTX 5090: Previously priced at €2,329, now available for €2,099
- RTX 5080: Dropped from €1,169 to €1,059
- RTX 5070: Reduced from €649 to €589
These are NVIDIA’s Founders Edition cards, meaning they come directly from the company without third-party modifications. While some board partners may offer similar pricing, the cuts are primarily reflected in NVIDIA’s own listings and select retailers.
Notably, other models such as the RTX 5070 Ti, RTX 5060, and RTX 5060 Ti have not received any price adjustments. These cards remain at their original MSRPs, suggesting that NVIDIA is targeting the high-end segment for this round of corrections.
Why Is NVIDIA Cutting Prices?
NVIDIA has not issued an official statement explaining the price drop, but several factors appear to be at play:
1. Currency Exchange Dynamics
The Euro has gained nearly 12 percent against the US dollar over the past six months. This shift in exchange rates has made it more feasible for NVIDIA to lower prices in Europe without affecting its profit margins. In essence, the price cut is more of an adjustment to reflect the stronger Euro rather than a global markdown.
2. Improved Supply Chain
When the RTX 50-series launched earlier this year, supply was tight and demand was sky-high. Cards like the RTX 5090 were nearly impossible to find at MSRP. Fast forward to August, and inventory levels have stabilized. With better availability, NVIDIA may be looking to stimulate sales and clear stock ahead of future launches.
3. Preparing for RTX 50 Super Series
Rumors suggest that NVIDIA is gearing up to release the RTX 50 Super variants in the coming months. These cards are expected to offer more VRAM and better price-to-performance ratios. By trimming prices now, NVIDIA could be making room for the next wave of GPUs while maintaining momentum in the current lineup.
Impact on European Consumers
For gamers and PC builders in Europe, this price cut is a breath of fresh air. The RTX 5090, while still expensive, is now €230 cheaper, making it slightly more accessible to enthusiasts who want top-tier performance. The RTX 5080 and 5070 also become more attractive options for those seeking high-end gaming without breaking the bank.
This move could also influence purchasing decisions for upcoming builds. With prices dipping below psychological thresholds—such as €2,100 for the 5090 and €1,000 for the 5080—consumers may be more inclined to upgrade now rather than wait for future releases.
How Does This Compare Globally?
Interestingly, these price cuts are exclusive to Europe. In the United States, prices remain unchanged, likely due to weaker currency performance and ongoing tariff uncertainties. For example, the RTX 5090 still retails for around $2,000 in the US, which translates to roughly €1,820 at current exchange rates. However, after accounting for VAT and other regional costs, European prices have historically been higher.
This regional disparity highlights the importance of currency strength and local economic factors in tech pricing. It also underscores the need for consumers to stay informed and agile when planning purchases.
What About the Rest of the RTX 50 Lineup?
While the RTX 5070 Ti, 5060, and 5060 Ti remain at their original prices, they are still widely available at MSRP. This suggests that NVIDIA is not facing inventory pressure on these models and sees no immediate need for adjustments.
However, if the Euro continues to strengthen or if demand softens, further price cuts could be on the horizon. Additionally, the launch of the RTX 50 Super series may prompt NVIDIA to reevaluate pricing across the board.
Retailer Response and Availability
Major European retailers have already begun reflecting the new prices, with listings updated to match NVIDIA’s revised MSRPs. Cards that were previously marked up due to scarcity are now available at or near base pricing, especially for the RTX 5090 and 5080.
This improved availability is a welcome change from the early months of 2025, when scalping and limited stock made it difficult for consumers to buy GPUs at fair prices. With supply chains stabilizing and prices dropping, the European market is finally seeing a return to normalcy.
Long-Term Implications
NVIDIA’s decision to cut prices in Europe could have several long-term effects:
- Competitive Pressure: AMD and Intel may respond with their own pricing adjustments, especially as they prepare to launch next-gen GPUs.
- Consumer Confidence: Lower prices and better availability could restore trust among buyers who felt burned by inflated costs during the pandemic-era GPU shortage.
- Market Expansion: More affordable high-end GPUs could attract new users to PC gaming and content creation, expanding the market for software, peripherals, and accessories.
Final Thoughts
The RTX 50-series price cuts in Europe may not be dramatic, but they are meaningful. In a market where even minor adjustments can influence buying behavior, NVIDIA’s move signals a more responsive and consumer-friendly approach.
Whether you’re a gamer chasing ultra settings, a creator rendering high-resolution content, or a builder assembling a dream rig, the timing couldn’t be better. With the Euro gaining strength and inventory flowing steadily, the RTX 5090, 5080, and 5070 are now more attainable than ever.
As the GPU landscape continues to evolve, one thing is clear: Europe just got a little more graphics power for its money.
