OnePlus has elevated its after-sales service in India with the launch of a doorstep pickup and drop service for device repairs—now available across a massive 19,000+ PIN codes. This announcement reinforces the brand’s commitment under Project Starlight, a multi‑year investment aimed at revolutionizing customer experience across urban and rural regions. In this comprehensive blog, we explore the scope, benefits, and implications of this initiative.
Why Doorstep Service Matters
Traditionally, smartphone repairs involve locating a service center, commuting there, waiting in queues, and dipping into your schedule. OnePlus’s doorstep service eliminates these pain points, offering repair and maintenance right at your front door. This shift in support logistics transforms inconvenience into seamless convenience—and replaces uncertainty with a transparent, scheduled experience.
What the Service Includes
OnePlus’s expanded service offers include:
- Free pickup and delivery of your OnePlus smartphone
- Device health check-ups and software updates via OnePlus Service Camp
- Zero service charges on select repairs during promotional periods
- Repair of out-of-warranty devices, with repair charges waived in some cases
- Transparent pricing and real-time updates via app, web chat, or WhatsApp
Launched June 25, 2025, the facility is available in both metro hubs and smaller towns—all within a single app-driven or call-based booking process.
How It Works
Scheduling repairs is simple:
- Log in to your OnePlus account via the website or Care app
- Submit your device details, complaint, and check service fees
- Arrange a convenient pickup slot
- OnePlus collects your phone, services it at an authorized center, and returns it to your doorstep
This entire logistics chain is handled by OnePlus’s national team—no third parties—ensuring reliability, accountability, and timely service.
Under the Hood of Project Starlight
The doorstep service is part of Project Starlight, a ₹6,000‑crore plan initiated in late 2024 to build an empowered service ecosystem in India. It includes reinforcing service centers, increasing technician reach, and rolling out programs like the Service Camp (June 20–30) featuring diagnostics, software updates, and free repairs for out-of-warranty devices. This expansion aims to reach all 28 Indian states within five years.
Ideal for Tier 2/3 Settings
This initiative is a boon for OnePlus users in tier 2 and tier 3 cities—areas where physical service centers have historically been scarce. Over 19,000 pincodes are now covered, meaning tech support is no longer the privilege of a few metropolitan zip codes. This move brings services to your doorstep even if you live hours away from a major urban center.
Seamless Booking & Communication Channels
OnePlus supports the service through multiple convenient channels:
- The OnePlus Care app and website
- Real‑time WhatsApp support
- Live chat, email, and dedicated call center
- Real‑time status updates during pickup and delivery
This omnichannel approach caters to diverse communication preferences and minimizes friction.
What You Need to Know
- Services cover water damage, screen issues, battery faults, and software glitches
- Out‑of‑warranty repair charges apply post-inspection
- During the Service Camp (through June 30), select repairs may be free of service charges
- OnePlus recommends backing up your device before pickup to avoid data loss
Expect a turnaround time of around 9–15 working days, depending on your location and service demand. Devices arrive at your doorstep post-repair.
Benefits for Users
- Zero travel or wait time—all done from home
- Transparency—track progress, pricing, and repair status in real time
- Comprehensive support, even for out-of-warranty smartphones
- Quality assurance—repairs handled at authorized centers
- Community-driven service improvements, fueled by user feedback under Project Starlight
Boosting Brand Loyalty & Trust
By bringing repairs to your doorstep, OnePlus demonstrates:
- Its customer-first philosophy, reinforcing brand perception
- Clear alignment with consumer expectations in a service-driven era
- Enhanced user satisfaction, lowering abandonment from repair hassles
This convenience is especially significant in dense cities and far-flung regions, aligning with modern expectations of fast, reliable, and complete service.
Challenges Ahead
Scaling a doorstep model comes with challenges:
- Ensuring well-trained technicians capable of field diagnostics
- Avoiding logistical delays and maintaining timely pickups and deliveries
- Replicating service quality in remote locations
- Handling peak demand—such as during the Service Camp
Maintaining high service standards nationally will be a test of OnePlus’s execution capabilities.
Comparing with the Competition
Some brands offer similar pickup/delivery services, but OnePlus sets itself apart by:
- Covering 19,000+ pincodes—one of the widest networks in India
- Offering free device data health checks and software updates during Service Camps
- Transparent cost and logistics—all integrated through its Care app and digital channels
While others may rely on third-party logistics, OnePlus runs this program end-to-end, underlining quality control and accountability.
What Users Are Saying
Though a recent initiative, early impressions are positive:
- Increased accessibility in rural areas—no need to travel long distances
- Improved peace of mind with free diagnostics and software updates
- High satisfaction levels from the convenience and transparency of the process
Offline forums report that users find remote service bookings easy and appreciate the technician visits and communications during pickup and delivery.
Future Outlook
As Project Starlight collects user data and feedback, expect:
- Further expansion into more pincodes and towns
- Enhanced booking UX through the OnePlus Care App
- Potential for onsite minor repairs (like modular replacements)
- Proactive services—like battery replacements or performance checkups
The long-term vision is clear: a robust after-sales network that matches the innovation of OnePlus devices.
Final Words
OnePlus’s expanded doorstep pickup and drop service is a paradigm shift in smartphone support—bringing convenience, transparency, and accessibility to every user in India. By eliminating travel barriers and centering around user feedback, OnePlus has set a new standard for after-sales care in the mid-range smartphone space.
Whether you’re in a metro or a remote village, this service ensures your device works like new—without disrupting your routine. With Project Starlight and Service Camps, OnePlus proves that after-sales support can be as innovative as the devices themselves.
If you’re a OnePlus user—particularly from a small town—this service is poised to transform your post-purchase experience.
